With the continuous improvement of people's consumption power and health awareness, in recent years, the global wet wipes market has continued to grow, and Europe and the United States occupy the main market share of global wet wipes. In terms of categories, baby wipes have the largest demand and will be the largest category of wet wipes in the next few years.
Especially in 2020, covid-19 will sweep the world. In order to prevent the epidemic, people's hygiene habits and awareness of hygiene are constantly changing. Wearing masks, using alcohol, disinfecting wipes, disposable disinfection gel and other cleaning and disinfecting items in public places have gradually Become a habit and social responsibility.
During the epidemic, consumer demand for sterilization and cleaning products surged, especially disinfectant wipes, which were sold out due to their portability. The sales of related products containing keywords such as "disinfection", "sterilization", and "immunity" in the product titles of China's e-commerce platform increased by 267%, 143%, and 123% respectively.（Click to share to LinkedIn）
Although the epidemic in China has been effectively controlled, the epidemic situation in Europe and the United States is still severe. Europeans and Americans have always liked to use wet wipes. The cause of the epidemic has caused heavy losses or even stagnation in European and American manufacturing. Part of the burden of wet wipe production has fallen on China. At present, the international demand for wet wipes has increased sharply, and the export of wet wipes has also continuously released demand.（try Suntech wet Wipes machine）
Market size exceeded 15 billion U.S. dollars
Wet wipes are moist tissues used to wipe the skin. Since the development of wet wipes in the 1960s, there are two types of wet wipes. One type has disinfection effect, which can disinfect or sterilize skin abrasions and scratches; the other type is only used as a skin moisturizing product and does not have disinfection effect.
As a product used in multiple scenarios such as homes, hotels, hospitals, etc., with the improvement of people's consumption power and hygiene awareness, the global wet wipes market has shown a continuous growth trend in recent years. In 2019, the global wet wipes market reached 14.447 billion US dollars. , Reaching 15.356 billion US dollars in 2020, with an average annual growth rate of over 4%.（Click to share to Facebook）
Baby wipes are in greatest demand
According to different usage scenarios, general wet wipes can be divided into baby wipes, household cleaning, makeup wipes, general wipes, wet toilet paper and feminine care wipes. At present, baby wipes occupy the main market share, accounting for as high as 44.06%. Followed by household cleaning wipes and makeup wipes, both accounted for more than 10%. The feminine care wipes market is the smallest, accounting for only 1.34% of the entire wet wipes market.
In the future, it is expected that the baby wipes market will continue to develop at an accelerated growth rate, with an average annual growth rate of about 6.9%, and continue to maintain its position as the largest category. The average annual growth rate of general wet wipes and wet toilet paper will also reach 6% and above. Feminine care wipes will continue to grow at a slower rate in the future, about 1.9%.
Europe and the United States are the largest consumer markets, and Central Africa and other regions have huge development potential
Hygiene awareness in Europe and the United States is relatively early, so wet wipes are widely used in Europe and the United States. Europe and the United States are the main consumer markets for wet wipes in the world. North America and Europe account for 37.55% and 26.66% of the global wet wipes consumer market respectively.
In terms of growth rate, the growth rate of the wet wipes market in the Middle East and Africa, Latin America and the Asia-Pacific region from 2014 to 2019 far exceeded that of North America, especially the Middle East and Africa, with an average annual growth rate of more than 10%. In the future, as the consumption power of residents in these regions continues to increase and residents’ health awareness continues to spread, the scale of the wet wipes market will continue to expand, and the wet wipes market in the Middle East and Africa, Latin America and the Asia-Pacific region has huge development potential.
What are the raw materials for producing wet wipes?
The raw material of wet wipes is spunlace non-woven fabric (also called non-woven fabric), spunlace refers to a non-woven fabric forming process, and other processes such as hot air and hot rolling, but most baby wipes use spunlace non-woven cloth.
Spunlace non-woven fabrics spray high-pressure fine water jets onto one or more layers of fiber webs to entangle the fibers with each other, so that the webs can be reinforced and have a certain strength. The resulting fabric is the spunlace non-woven fabric. Its fiber raw materials have a wide range of sources, such as polyester, nylon, polypropylene, viscose fiber, chitin fiber, superfine fiber, tencel, silk, bamboo fiber, wood pulp fiber, seaweed fiber, etc.
How to choose spunlace nonwoven?
The forming process of spunlace non-woven fabrics has the difference between direct laying and cross laying. The tensile resistance of direct laying is poor, and it can be stretched very long with a slight pull, and it is easy to deform. The tensile resistance of cross laying is better. It is easy to deform, and the cost price is relatively high.
The thickness of spunlace non-woven fabric is expressed in gm2, which refers to the weight per square meter. Generally speaking, a 50g non-woven fabric means that the weight per square meter is 50g. What thickness of spunlace non-woven fabric should be used to produce wet wipes?
Of course, thicker wipes are better, but most of the non-woven fabrics used for baby wipes are between 40g-60g, so thicker is unnecessary. Thickened wet wipes generally use 55g or 60g spunlace non-woven fabrics.There are also thickened wet wipes called 65g, After measuring with an electronic scale, they are only slightly thicker than 60g, and there is not much difference in use.
How to judge the content of viscose in wet wipes?
Spunlace non-woven fabric used for baby wipes, the main components are viscose (natural fiber mainly made of cotton) and polyester (chemical fiber), usually the ratio of viscose to polyester is 3:7, 5:5, 7: 3 etc. The ratio of 3:7 means that viscose accounts for 30% and polyester accounts for 70%.
The higher the viscose content, the better the quality, the softer the wet wipes produced, the better the water absorption, and the higher the cost and price.
When the ratio of viscose to polyester in baby wipes reaches 5:5, the hand feel and water absorption rate are good. Some high-end products will reach 7:3, but most consumers can’t feel it. If you want to distinguish, you can Dry the wipes completely and then touch them with your hands. The feel is different. Or it can be burned with fire. The content of viscose is different, and the smell is different (because the smell of cotton fiber and chemical fiber is different after burning). In addition, after the wet wipes with high polyester content are burned, the raised melt ball is also larger. After being burned with high content, the melt ball cannot be basically prevented.
Wet wipes that are completely 100% viscose are basically not used by manufacturers, the cost is too high, and the use effect is not particularly different.
It can be seen that the quality of wet wipes not only depends on the production process of wet wipes, but also depends on the quality of the spunlace non-woven fabric. The thickness and viscose content of the spunlace non-woven fabric is the key to quality, so the production of the spunlace non-woven fabric is also very important.
With 50 years of design experience and technology precipitation, Suntech develops and manufactures intelligent wet wipe machines, assists the high-standard production of wet wipes with "precision and intelligent manufacturing" standards, and provides spunlace non-woven machines and spunlace non-woven fabrics to ensure spunlace The production quality of non-woven fabrics cares for the healthy life of babies and the elderly.